Why Aren't 10 Years more popular?

I have little understanding of the social mysticism weaved by bands and music. Why is it that, simply because of given musical styles, we have these "Emos" who think its a good idea to halve their visual field by combing their hair over one eye, and who all look scarily identical - its like attack of the clones - and yet think they are all "individuals". Music also gives us "goths" - who wear black and have shit piercings, and often wear makeup, making them look more camp than gothic, then there are "punks" who wear key chains on their jeans...for no discernible reason - I thought key-ring torches were taking it too far, but key-chain jeans? Fucking hell.

Similarly, I fail to understand the apparent lack of any correlation between the quality of a band's music and their popularity. Hence this post, in reference to the little known band 10 years, whose musical style seems very similar to many really popular bands, yet nobody has heard of them, and you never see their albums in stores. But I think a lot of their stuff is really good, so what gives?

I present some of their songs, so someone with musical knowledge can perhaps shed some light on the issue:

Daydreamer:



All your lies:



Dying Youth:



Russian Roulette:



Wasteland:




Beautiful

So, why are they not popular, tell me that?